March 20, 2007

Big decision on the horizon

Kevin Durant reported to Texas as the highest-rated prospect in the history of the Longhorn basketball program. The expectations were sky high, but someone forgot to tell Durant it would be impossible to meet those thoughts of grandeur.

The offensive machine blew right by the lofty expectations early in the season and began to put together one of the most impressive freshman campaigns in the history of college basketball.

Durant came to Texas as one of the future faces of basketball in the eyes of sneaker companies and he did nothing to change that thought. Durant put together a season so remarkable that his marketability skyrocketed to a place few athletes have ever known, much less a teenager. The favorite to take home the Wooden and Naismith awards for the college basketball's player of the year is now in the marketing league with the shoe companies' most high-profile players, guys like LeBron James, Allen Iverson, Kevin Garnett, Kobe Bryant and Dwayne Wade.

Being mentioned in that type of rarefied air means astronomical possibilities for Durant, with a deal likely bringing in more than $20 million and quite possibly reaching as much as $50 million to sign on with the leader in the endorsement world, Nike.

To many, the words that would follow that type of offer would be "Where is the pen and where do I sign?"

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