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August 1, 2011
NU launches PersaStrong
Dan Persa (Bethlehem, Pa./Liberty) as a 2011 Heisman Trophy candidate.EVANSTON, Ill. -- Northwestern today launched "PersaStrong," an awareness campaign to promote senior quarterback
Persa enters this season after being named the All-Big Ten first-team quarterback in 2010, a season in which he broke the Big Ten's all-time record for completion percentage with a 73.5 mark. Despite suffering a season-ending ruptured Achilles' tendon after throwing a game-winning touchdown against then-No. 13 Iowa on Nov. 13, 2010, Persa passed for 15 touchdowns, threw just four interceptions and ran for another nine scores. He is ahead of schedule in his recovery from the injury and expected to be under center when NU takes the field at Boston College Sept. 3 in its season opener.
"PersaStrong" highlights Persa as the complete student-athlete, strong on the field, in the classroom and in the community. In addition to his 159.0 pass efficiency rating, 24 total touchdowns in 10 games and 3,100 yards of total offense (310.0 per game) from last season, Persa also is an active leader in visiting local schoolchildren in the community. He is a Big Ten Distinguished Scholar, a candidate for Capital One Academic All-America honors, a nominee for the NFF's William V. Campbell Trophy and a member of nearly every major quarterback and offensive player award watch list.
The "PersaStrong" campaign is comprised of three prongs:
For more information on the campaign or Northwestern football, contact Scott Hammer or Mike Wolf in Northwestern's athletic communications office.