Saturday night's Michigan - Notre Dame is already the most in-demand Michigan home game SeatGeek.com has ever tracked, and the average ticket price of $354 makes it by far the most expensive game of the first two weeks of the college football season.
With an average ticket price of $354, this Saturday's Notre Dame-Michigan game is the most in-demand game at The Big House that SeatGeek has ever tracked, topping the 2011 meeting at Michigan Stadium between the Fighting Irish and Wolverines ($334 average ticket price). In fact, the only Michigan game since 2010 that drove greater demand was that year's edition of The Game, when the Wolverines fell 37-7 at Ohio State ($388 average ticket price).
Notre Dame has never been involved in a more expensive road game than this weekend's since SeatGeek.com began tracking tickets, with the Fighting Irish's visit last year to Oklahoma ($336 average ticket price) next in line.
Demand for tickets in this rivalry has steadily increased over the course of the past four seasons, from an average ticket price of $283 in 2010 at Notre Dame, to $334 in 2011 at Michigan, to $351 in 2012 at Notre Dame and now $354 for this year's game, the last scheduled meeting between the teams in Ann Arbor.
This game is by far the most expensive of the first two weeks of the college football season, with the average ticket costing 27 percent more than last weekend's Georgia-Clemson matchup ($279 average ticket price) and 69 percent more than the second-most in-demand game of this weekend, South Carolina-Georgia ($209).
Among all regular season college football games this year, the game ranks seventh in demand, and Notre Dame is involved in three of those top seven matchups - the other two being when the Irish welcome Oklahoma ($443 average ticket price) and USC ($471) to South Bend later this fall.
While the excitement around Notre Dame's last foreseeable visit to The Big House will make this game one of the priciest of the year, fans who have yet to purchase tickets can still find good deals at the last minute. The average price of a ticket sold over the last three days dipped below $275 today for the first time since tickets hit the market, and already over 140 tickets have sold for less than $200.
For those willing to sit a bit higher, it's worth noting that seats in the top-most rows of the stadium have sold for an average of $214 over the past week. Tickets in the first 60 rows, however, are still going for an average of more than $300 per ticket. The most anyone has paid to date is $1,360 per ticket for seats on the 50-yard line.
More traffic is coming to SeatGeek's event page for the game from Michigan (33 percent) than any other state, with Ohio (14 percent), Illinois (9 percent), Indiana (6 percent) and Georgia (5 percent) rounding out the top five.
Right now on SeatGeek, the cheapest tickets available are listed at $190 per ticket in Section 13, Row 82. All the latest information on ticket prices and availability can be found on SeatGeek's event page for the game: SeatGeek.com.