Wolverine Boots & Valiant Brand launch apparel line, revenue to NIL

Valiant Brand and Wolverines Boots are partnering again to launch a new boots and clothing line. A portion of revenue from each item sold will benefit the University of Michigan’s Preeminent NIL Collective, Champions Circle®, which supports student-athletes.

The new line is the Maize and Blue Collar footwear and apparel collection.

The line will be available in an online marketplace launched at wolverine.com/bluecollar

“Offering Michigan fans a special shopping experience on Wolverine.com is an exciting next step in Wolverine’s growing partnership with Valiant and University of Michigan student-athletes,” said Wolverine’s Marketing Officer, Scott Schoessel. “We’re proud to continue our support of the hardest workingteam in the country.”

The collection includes three new apparel styles, all featuring Wolverine’s bestselling Sun-Stop UPF 50fabric and the Wolverine x Valiant University of Michigan Maize and Blue Collar Boots. The previously sold-out boots are built on the base of Wolverine’s popular Floorhand Moc Toe silhouette. Both colorways in Navy and Tan feature a waterproof full-grain leather upper, a Wolverine x University of Michigan woven tongue label, and embossed University of Michigan Block M on the heel. Both colorways are priced at $169.95.

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