It will now be easier for the University of Michigan student-athletes to use Michigan Athletics' branding and logo to market themselves, and the university, in future NIL deals.

The Brandr Group, a brand management, licensing and marketing agency announced on Wednesday that it has announced a group licensing agreement with U-M for its student-athletes.

This agreement is for U-M student-athletes to profit off their name, image and likeness (NIL) by using official trademarks and logos.

However, the student-athlete must voluntarily opt-in to the program in order to receive the official branding.

"At Michigan, maximizing the experience of our student-athletes will always be a top priority, and this agreement with The Brandr Group will give all Michigan student-athletes the opportunity to monetize their NIL and elevate their personal brands," U-M Executive Associate Athletic Director and Chief of Staff, Doug Gnodtke, said in a statement. "With the wide variety of programming available through our partnership with The Brandr Group, we're also excited about how co-branded apparel and other items will give our fans new ways to celebrate their favorite players."

According to the release, fans can expect to see official U-M merchandise available to purchase in the Fall with the name and number of student-athletes "across several categories" as the athletes licensing program.

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