Wolverine has renewed its NIL relationship with the University of Michigan and partnered with eight Michigan football players to help form the "Blue Collar Crew."

Michigan football athletes featured in Wolverine’s “Blue-Collar Crew” include Donovan Edwards, Mason Graham, Max Bredeson, Colston Loveland, Will Johnson, Alex Orji, Benjamin Hall, and Blake Frazier, all chosen for blue-collar qualities they exhibit as athletes and competitors.

Wolverine has paired these "blue collar" athletes with industry trade specialists in different stages of their careers.

“The trades workers that keep our country moving day after day deserve to be in the spotlight as much as the collegiate athletes we cheer on every weekend,” said ScottSchoessel, Wolverine Boots’ Chief Marketing Officer. “As a society, we celebrate the grit and toughness of college football stars getting the job done on the gridiron, but we often overlook those practicing that same work ethic and grind in their professions. We aim to show that being blue-collar is badass, no matter your trade.”

The introduction of Wolverine’s Blue-Collar Crew comes alongside the launch of a new collection of game-day-ready boots and apparel. Deemed the “Maize and Blue-Collar Collection,” the limited-edition University of Michigan branded gear benefits hardworking student-athletes.

A portion of sales will benefit Champions Circle®, the University of Michigan’s leading NIL collective.

The collection includes:

- Wolverine x University of Michigan Overman Hooded Canvas Shirt-Jac

- Wolverine x University of Michigan Bucksaw Hooded Flannel Shirt-Jac

- Wolverine x University of Michigan Floorhand Moc Toe Work Boot

- Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot

To learn more about Wolverine’s Blue-Collar Crew and shop the limited-edition collection of University of Michigan boots and apparel, visit Wolverine.com/bluecollar.

---

Discuss this article with our community on our premium message boards

Not a subscriber to Maize & Blue Review? Sign up today to gain access to all the latest Michigan intel M&BR has to offer

Follow our staff on Twitter: @JoshHenschke, @Berry_Seth14, @TrevorMcCue, @DennisFithian, @BrockHeilig, @JimScarcelli, @Jerry_Diorio

Subscribe to our podcasts: Apple Podcasts, Google Podcasts and Spotify

Check out Maize & Blue Review's video content on YouTube

Follow Maize & Blue Review on social media: Facebook, Twitter, TikTok, and Instagram